SD Wheat Commission Urges Face-To-Face Promotion

SD Wheat Commission Urges Face-To-Face Promotion

Get up close and personal on Bake-and-Take Day this year. Nothing says you care more than hand delivering a homemade wheat product.

In today's fast pace world of social media, the South Dakota Wheat Commission is encouraging people do some old-fashioned socializing by participating in "Bake and Take."

You don't need Twitter, Facebook, email, or instant messaging to participate.  Simply prepare your favorite wheat based recipe, or one provided by the Commission, and make a personal visit. Deliver it to someone you haven't seen for a while, or to someone as a special "thank you," or to someone that could use a boost by a friendly visit

"Electronic media is incredible," says Mary Ellen Wagner, director of communications for the South Dakota Wheat Commission. "Twitter averages almost 40 million tweets per day. In June 2011, Facebook already had 750 million users. But what I am talking about here is the personal care that goes into making a baked good and hand-delivering it.  'Bake and Take Day' is an opportunity to celebrate relationships by baking and sharing." 

Bake and Take day is March 24. Contestants who write in to tell about their Bake and Take activity will be entered into a random drawing for $50 cash in each of four categories. Participants need to indicate a category -- youth individual (4-17), youth group, adult individual (18 plus), or adult group – on the entry form. If no category is indicated, the entry will be placed in the category that most fits the information provided. All eligible entries collected via e-mail and U.S. mail by April 15 will be included in the drawing.

Send a summary of your activity to the South Dakota Wheat Commission, Box 549, Pierre, SD 57501 or e-mail the information to the South Dakota Wheat Commission at [email protected]. Include any community service aspects, and comments regarding how the activity strengthened the bonds between individuals. 

The 2012 Bake and Take recipes are Cheese Sticks and 100% Whole Wheat Sugar Cookies. It is not necessary to use these recipes, but participants who would like copies of the recipe to accompany their baked goods, can contact the South Dakota Wheat Commission.

Source: SD Wheat Commission

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